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What is Marketing... (a Berkely lesson)
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From a marketing professor at Berkeley.
"What is marketing?"
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You see a gorgeous girl at a party. You approach her and say, "I'm
fantastic in bed."
That's Direct Marketing.
You're at a party with a bunch of friends and see a gorgeous girl. One of
your friends approaches her, points at you says, "He's fantastic in bed."
That's Advertising.
You see a gorgeous girl at a party. You approach her and get her
telephone number. The next day you call and say, "Hi, I'm fantastic in bed."
That's Telemarketing.
You're at a party and see a gorgeous girl.You get up and straighten your
tie, you walk up to her and pour her a drink. You open the door for her,
pick up her bag after she drops it, offer her a ride, and then say, "By
the way, I'm fantastic in bed."
That's Public Relations.
You're at a party and see a gorgeous girl. She walks up to you and says,
"I hear you're fantastic in bed."
That's Brand Recognition.
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